South African DJ Hilton Caswell studied with SubBass Academy back in 2005 and has gone on to tour more than 50 countries and played most of the superclubs in Ibiza (Amnesia, Sankeys, Space, Pacha) and London (Brixton O2 Academy, Ministry of Sound, Egg, Pacha, Fabric, Electric Brixton, Fire, Lightbox, Matter, Union).
He’s headlined at South Korea’s Octagon, performed in front of 34,000 people at Ukraine’s KaZantip festival and gigged on almost every continent (Australia is on his wish list).
Now signed to Ibiza-based Pete Gooding Management, Hilton is a successful artist, producer and promoter with his own label, ‘Underground Politics’. Some 25 per cent of his set is his own house and tech house music, which clubbers are buying through iTunes, Beatport, Trackitdown and Juno.
A classic alpha male, he’s confident behind the decks and knows how to control a crowd. “My management company likes my style: my production is outstanding; they see my music doing well on big labels and they believe in the way I DJ,” he said.
“I’ve been in the industry a long time, I’ve got a lot of contacts and I make the most of networking opportunities. I’d far rather spend a day making a couple of tracks than on social media telling people they should come and see me because I’m amazing, but to get the gigs you have to sell yourself.
“It’s a business, that’s why it’s become so lucrative. You’re a brand, a commodity, and you have to be sellable to any festival in the world.”
When he’s not on the road, Hilton is the face of London’s legendary Gigalum where he produces the Sunday Sessions, now synonymous with A-listers including Basement Jaxx, DJ Sneak, Todd Terry, Felix da Housecat, EDX, Sister Bliss, Nicky Romero, Cristian Varela, Michael Woods, Funkagenda, Orbital DJ Set, Format:B and Harry “Choo Choo” Romero.
A regular name at mega-promoter Lock ‘n’ Load Events’ biggest parties, he plays at sell-out shows alongside the likes of Carl Cox, Deep Dish, Black Coffee, Laidback Luke, Chuckie, John Digweed, Sasha, Pryda, Deadmau5, Amine Edge & DANCE, MK, Jamie Jones, Sander Van Doorn and Maceo Plex. His other residencies include the Ministry of Sound and the main stage of London’s annual SW4 festival.